The Mozambican subsidiary of
the British drinks company Diageo plans to increase dramatically its production
of the alcopop Smirnoff Spin and export it to the rest of the SADC (Southern
African Development Community) region. According to a report in Tuesday’s issue
of the independent daily “O Pais”, the Diageo factory at Marracuene, about 30
kilometres north of Maputo, began to produce Smirnoff Spin in November 2014.
Previously the Smirnoff Spin consumed in Mozambique was imported from South
Africa. Diageo announced that, with an investment of over 20 million US
dollars, is has increased the capacity of the Marracuene factory to 9,000
bottles of Spin an hour. It made its first exports to other SADC markets in
May. “The challenge facing Diageo-Mozambique now”, said a company press
release, “is to position itself in markets beyond the SADC area, so as to
compete with other countries”. Smirnoff Spin is a mixture of vodka and
lemonade. The sweetness of the drink attracts people who would recoil from neat
vodka. It is five per cent alcohol by volume. Diageo is currently producing two
other drinks in Marracuene in addition to Spin – Gilbey’s gin and Master’s
Choice blended whisky. In Britain Diageo owns such well-known brand names as
Guiness, Johnny Walker and Captain Morgan.
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