LAM inflight magazine Índico attracted the highest number of votes from readers, mostly passengers, customers, professionals and specialists in the aviation and tourism sectors. Director General of LAM (Linhas Aéreas de Moçambique/Mozambique Airlines) João Jorge expressed satisfaction with the achievement and gratitude to all the magazine’s fans and users of the company’s services. “A feat of this nature shows how vital the stability that shareholders give to the company is, being the driving force for professionals to give their best to the company. We express our immense gratitude to market and other interested parties, and particularly the public, who have done so much for LAM,” he enthused. Índico was created in 1988 and is the oldest trade magazine in Mozambique. With a focus on staying current and following the trends and dynamics of the civil aviation industry, in tandem with standing out in differentiating factors, it invests in innovative editorial projects. The magazine is currently its fourth series and is now produced by Executive Mozambique.
Índico was voted at the World Travel Awards for the In-Flight Magazine shortlist last year, and has already been lauded in Mozambique as “Best Tourism Partner”, in a 2013 Association of Travel Agents and Tour Operators of Mozambique (AVITUM) initiative. Índico is also seen as a reference in the field of education as a result of its variety of articles, and as a means of promoting cultural dialogue, with texts published in both Portuguese and English, expanding its readership and the understanding of matters covered. The magazine focuses on Mozambique, while also covering other LAM destinations.